Olympics fever has landed at Selfridges with a particular pop-up from Nike’s collaboration with Jacquemus.
To have a good time the 2024 Paris Olympics, the 2 manufacturers have taken over the ground ground’s Wonder Room — proper subsequent to the watches and fantastic jewellery with a metallic set up mimicking a fitness center locker room with a pink life-size Le Swoosh bag from the gathering sitting within the center of the space.
Embracing the total sports theme, the Selfridges window show on Orchard Street additionally takes after a fitness center locker with bigger than life gadgets comparable to a silver dumbbell, a skipping rope and a shake bottle. It’s essentially the most enjoyable and kooky window staging of the yr on the retailer.
“This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved. My favorite part of the process is always research and development, and to dig into the Nike archives. I also collect a lot of vintage Nike on my own, it inspires me a lot in the process,” stated Simon Porte Jacquemus.
He reimagined Nike’s Air Max One sneakers with a metallic twist and mesh fabrication.
To unveil the second collaboration with Nike, Jacquemus invited Serena Williams, Beatriz Hatz and Manu Rios to star within the marketing campaign pictures.
“To me there is nothing higher than athletes, they are living gods. Beyond their style, they embody values that fully connect in terms of achievements,” stated the designer.
He added, “It was important to me to celebrate global sport icons such as Serena. Her star power as an athlete is unparalleled. She has paved the way for a new generation to redefine winning on their own terms.”